An experiential marketing strategy for Moët Hennessy, champagne, wine and spirit portfolio

 

In 2010, Moët Hennessy (part of the LVMH Group) was looking for an agency to provide a total solution for its travel retailers, in all international airports throughout Australia and New Zealand.  Our brief was to employ a team of passionate, committed brand ambassadors and operational management to reflect the quality and reputation of its brand. After an extended and competitive selection process, Moët Hennessy selected Mesh. The objective that Moët Hennessy required Mesh to achieve was to quickly form a highly professional, sales-focused team in order to:

- act as brand ambassadors who would raise awareness, improve visibility and build relationships with current and potential customers

- gather insightful, qualitative information about stores and customers, toward delivering actual measurable sales. 

“Mesh Marketing have the ability to listen and translate agreed solution plans into firm actions with a positive outcome.”
— Georg Hinterleitner, Key Accounts Director Australia, New Zealand & Thailand
 
moet henessy sydney airport
Khent at Melbourne International Airport
VC at Sydney Airport
Hennessy

Mesh Marketing acknowledge the Traditional Owners of the land and waters where we work and live, the Gadigal People of the Eora Nation and pay our respects to Elders past and present. We celebrate the stories, culture and traditions of all communities who also work and live on this land.