Breville came to Mesh to launch a new product in their food preparation category, knowing our expertise and reputation for deep experience in sales and delivery across selected retailers throughout Australia. Breville have relied on Mesh to deliver quickly, absorbing the brief and taking on the challenge to make a niche product sell through and establish itself in the category - managing the end to end customer service experience.

Together we selected the right stores to convert consumers, using skilled and trained demonstrators. The strategy was to create a highly engaging, sample based demonstration for customers. Our senior account management researched and tested the product, tailoring a selling ceremony built around sales conversion and focussed on selling into the hands of qualified consumers.

Our technology app, Mesh Circle, quickly created a detailed reporting system, capturing quality consumer data tailored to the product for Breville.

The results gained from the program has cemented Mesh in Breville’s sales and marketing strategy.